History of internet advertising

“The growth of Internet advertising since its 1994 birth has been truly phenomenal. What started out with banners as bland and common as roadside billboards has exploded into a rich-media interactive environment that may soon rival the rabbit hole in Alice in Wonderland. (Kaye et al, 2001).”

On October 27, 1994 online advertising was born when HotWired signed up fourteen advertisers for its online debut. The following year saw the emergence and public acceptance of the Web as an interactive medium. Both United Airlines and Maytag introduced their websites and promoted them through banners. By 1996, advertisers were promoting websites using traditional media.

Now, online advertising is a world of rich media. Banners pop up into their own browser windows, advertisements appear on screen before the page is finished downloading, advertising interrupts online games and other interactions, images are beginning to resemble television commercials.

Online advertising is quickly becoming more diverse as sites cater to more traditional advertisers’ and search for ways to better meet advertisers needs.

Persepolis Review 'a novel filmed in animation'

Marjane Satrapi a French Iranian producer of the autobiographical film Persepolis: depicted in a period where political and social changes helped to shape Iran Marjane (the Principal character) inhabits. Persepolis, the title of the film is a reference to the ancient Capital of Persia, its imposing ruins are in South Iran (48 KM) North East of Shiraz which is most likely a direct reference to the setting. It is a striking animation with a individual style, credit to the author Satrapi: an impression left impacted on the viewer with Satrapi' style showing what i feel is a patriarchal society as females struggle demographically in a politically driven society by men. These 'men' ,are the Shah in the film they are displayed as uniform soldiers carrying firearms as they support the Iranian Monarchcy and this arguably twisted view on culture are possibly misogynistic. This is where i draw a point on identity as insecurity is shown with the Marjane constantly seeking justification and direction from the grandma in the film espaically through her marriage. Possibly because she was a lonely child during a difficult time period of her life shown in the film as it gets darker. Roughly 1974-1992 of which the film is set, is when religion changed her life and boundaries as the environment becomes modernised. Shown in the film by the dark setting of the mise-en-scene with strong Giorgio Di Chirico like shadows that changes your perspective of the frame as the shadows appear disturbing with some of the roads recently installed with elegant tree-lined boulevards that create these similar shadows. I think the overall outcome of the artistic expression is to send the message of how the narrative of the film allows the user to expand its humanities and increases your knowledge of the worlds boundaries for each individual viewer; this is why i feel the film is good for democratic viewers. Furthermore this film can be critical in pursuading ones views on politics as a pursuasive format of media and that is why this film is so powerful along with the stylized expressions and serious subject matter creating a 'shellshocking view' with a twisting toughtful narrative.

Google and its internet advertising empire

Rory Cellan-Jones a reporter has been overlooking Google's London offices which is forever expanding; so what are most of these young googlers doing? Selling advertising or talking to to Britain's biggest brands about how they can move more of their marketing budget online. so Google is rapidly turning into Britain's biggest advertising business. The latest details released on 17-04-08, shows the companies rapid growth int the UK, earning about 407 million in the first three months of 2008, about 40% up on a year ago. This beats the largest advertiser thought the television media - ITV whose advertising revenue last year was 1.5 billion. So if googles earnings are multiplied by four assuming no further growth this year, Britains' biggest commercial television business, described as the 'original licence to print money' - is about to be overtaken by an American upstart which only arrived int the UL in 2001. Proving that the growing activities on the Internet are providing the environment for interactive marketing growth that has exploited by innovative modern firms such as Google: but who is stopping anyone using the same ideas!!!! so is television a stabler source of business or is it the Internet? In my eyes the future for the Internet looks bright whereas potentially commercial television businesses' have reached a climax or stabilised whereas the Internet is blossoming.

New Media Technology

Victory for the consumer on blu-ray as apparently they(or we) made the choice continuing the consumer market feeling in control- using supply and demand. businesses such as Sony and Microsoft try to control the market by telling us that we need something; therefore both of these competing companies want to be in control so that there gross revenue is greater than there competitors; gradually destroying them off. Blu - Ray vs HDTV !!!

Jemima Kiss, guardian.co.uk september 19th 2008

Sony's Blu-Ray has finally won the battle of the high-definition DVD formats with Toshiba announcing it is to axe its rival HD DVD technology.

The final blow to HD DVD came last week when US retail giant Wal-Mart announced it would only stock Sony's Blu-Ray format.

Toshiba's president and chief executive, Atsutoshi Nishida, said today that after a thorough review of its strategy, the company had decided a swift end to the format war would help the HD market.

"We carefully assessed the long-term impact of continuing the so-called 'next-generation format war' and concluded that a swift decision will best help the market develop," he said.

"While we are disappointed for the company and more importantly, for the consumer, the real mass market opportunity for high-definition content remains untapped and Toshiba is both able and determined to use our talent, technology and intellectual property to make digital convergence a reality."

The two formats have been battling for the growing high-definition share of the £12.3bn a year global home DVD market. High-definition DVDs offer improved visuals and sound, but also make it harder for content to be illegally copied and pirated.

Sony has had the upper hand for some time because its PlayStation 3 games console has a built-in Blu-Ray player. Sony has sold more than 10m Blu-Ray units while only about 1m HD DVD players have been sold, mostly in Japan.

Last month Warner Bros, the world's largest DVD producer, announced it would only release in Blu-Ray, while Disney, MGM, Sony Pictures and Fox have also dumped HD DVD.

Facebook: The report on and against 2.0

Facebook the recently addictive social aid for today's 'hip culture' (apparently); has lately been reported by journalists such as Jemima kiss as a more dangerous tool than what we thought?
With the possibility to be the victim of identity fraud becoming ever more apparent as naive socializes place there personal details on the Internet, such as Facebook to such an extent that they are an easy target to an exploit by anyone. Making Facebook seemingly less safe than walking to the local corner shop for the mornings paper! Now Facebook can even be a danger to your chances of being employed as employers now are checking up on appliers past history through Facebook comments and then passing judgement on this, so surely this is dangerous as a comment you may make as an adolescent may affect whether or not you get the job! Lately the immensely powerful CIA have purchased an amount of shares in the global Facebook therefore that the CIA now have an ultimate eye and ear on every ones Facebook profile and details making Facebook an almost virtual airport with the CIA acting as the customs system!

Internet has become the thrid biggest medium for advertising
says Mark Sweeney Guardian Unlimited, Monday December 3 2007
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