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Friday, April 25, 2008
Google and its internet advertising empire
Rory Cellan-Jones a reporter has been overlooking Google's London offices which is forever expanding; so what are most of these young googlers doing? Selling advertising or talking to to Britain's biggest brands about how they can move more of their marketing budget online. so Google is rapidly turning into Britain's biggest advertising business. The latest details released on 17-04-08, shows the companies rapid growth int the UK, earning about 407 million in the first three months of 2008, about 40% up on a year ago. This beats the largest advertiser thought the television media - ITV whose advertising revenue last year was 1.5 billion. So if googles earnings are multiplied by four assuming no further growth this year, Britains' biggest commercial television business, described as the 'original licence to print money' - is about to be overtaken by an American upstart which only arrived int the UL in 2001. Proving that the growing activities on the Internet are providing the environment for interactive marketing growth that has exploited by innovative modern firms such as Google: but who is stopping anyone using the same ideas!!!! so is television a stabler source of business or is it the Internet? In my eyes the future for the Internet looks bright whereas potentially commercial television businesses' have reached a climax or stabilised whereas the Internet is blossoming.
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