“The growth of Internet advertising since its 1994 birth has been truly phenomenal. What started out with banners as bland and common as roadside billboards has exploded into a rich-media interactive environment that may soon rival the rabbit hole in Alice in Wonderland. (Kaye et al, 2001).”
On October 27, 1994 online advertising was born when HotWired signed up fourteen advertisers for its online debut. The following year saw the emergence and public acceptance of the Web as an interactive medium. Both United Airlines and Maytag introduced their websites and promoted them through banners. By 1996, advertisers were promoting websites using traditional media.
Now, online advertising is a world of rich media. Banners pop up into their own browser windows, advertisements appear on screen before the page is finished downloading, advertising interrupts online games and other interactions, images are beginning to resemble television commercials.
Online advertising is quickly becoming more diverse as sites cater to more traditional advertisers’ and search for ways to better meet advertisers needs.
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