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Friday, April 25, 2008

Persepolis Review 'a novel filmed in animation'

Marjane Satrapi a French Iranian producer of the autobiographical film Persepolis: depicted in a period where political and social changes helped to shape Iran Marjane (the Principal character) inhabits. Persepolis, the title of the film is a reference to the ancient Capital of Persia, its imposing ruins are in South Iran (48 KM) North East of Shiraz which is most likely a direct reference to the setting. It is a striking animation with a individual style, credit to the author Satrapi: an impression left impacted on the viewer with Satrapi' style showing what i feel is a patriarchal society as females struggle demographically in a politically driven society by men. These 'men' ,are the Shah in the film they are displayed as uniform soldiers carrying firearms as they support the Iranian Monarchcy and this arguably twisted view on culture are possibly misogynistic. This is where i draw a point on identity as insecurity is shown with the Marjane constantly seeking justification and direction from the grandma in the film espaically through her marriage. Possibly because she was a lonely child during a difficult time period of her life shown in the film as it gets darker. Roughly 1974-1992 of which the film is set, is when religion changed her life and boundaries as the environment becomes modernised. Shown in the film by the dark setting of the mise-en-scene with strong Giorgio Di Chirico like shadows that changes your perspective of the frame as the shadows appear disturbing with some of the roads recently installed with elegant tree-lined boulevards that create these similar shadows. I think the overall outcome of the artistic expression is to send the message of how the narrative of the film allows the user to expand its humanities and increases your knowledge of the worlds boundaries for each individual viewer; this is why i feel the film is good for democratic viewers. Furthermore this film can be critical in pursuading ones views on politics as a pursuasive format of media and that is why this film is so powerful along with the stylized expressions and serious subject matter creating a 'shellshocking view' with a twisting toughtful narrative.

Google and its internet advertising empire

Rory Cellan-Jones a reporter has been overlooking Google's London offices which is forever expanding; so what are most of these young googlers doing? Selling advertising or talking to to Britain's biggest brands about how they can move more of their marketing budget online. so Google is rapidly turning into Britain's biggest advertising business. The latest details released on 17-04-08, shows the companies rapid growth int the UK, earning about 407 million in the first three months of 2008, about 40% up on a year ago. This beats the largest advertiser thought the television media - ITV whose advertising revenue last year was 1.5 billion. So if googles earnings are multiplied by four assuming no further growth this year, Britains' biggest commercial television business, described as the 'original licence to print money' - is about to be overtaken by an American upstart which only arrived int the UL in 2001. Proving that the growing activities on the Internet are providing the environment for interactive marketing growth that has exploited by innovative modern firms such as Google: but who is stopping anyone using the same ideas!!!! so is television a stabler source of business or is it the Internet? In my eyes the future for the Internet looks bright whereas potentially commercial television businesses' have reached a climax or stabilised whereas the Internet is blossoming.