ADVERTS

IS internet advertising now becoming the main source of reaching the consumer market?

organisations such as the Internet Advertising Bureau (IAB) definately think so as they argue that there are less of todays society watching the television as they are being stimulated bt the more interactive internet.
But as we know to succesfully market a product, the producer needs to infiltrate the market with advertising campaigns to succesfully saturate the market with the product to create a positive turnover. So the internet is apparently the new succesful form of this technique where as ten years ago television would of been the answer! personally i agree; maybe we will see advertising on the box in the front room suddenly evaporating and therefore channels such as channel 4 that survive on the econimcal conveiniece of having adverts. So the BBC will be the main supplier, probally but on the flip side are we actually going to miss those exceptionally dreadful reality TV shows such as BB (Big Brother) that we continously put up with year after year. Possibly the growth of internet ADs will just cut programs like that off the air doing us all a massive favour!!! One would like to think so anyway. The IAB are supplying us the facts on the topic in newspapers etc. so when will the rumour from the newspapers become true; or not like most things newspapers preech to us about?