Internet has become the thrid biggest medium for advertising
says Mark Sweeney Guardian Unlimited, Monday December 3 2007
href="http://www.guardian.co.uk/media/2007/dec/03/advertising.internet">
Friday, December 7, 2007
Friday, November 23, 2007
Friday, November 2, 2007
More form the IAB(internet advertising bureau)
'' People are spending more time on social networks than they are watching TV, particularly in the youth market, which you just can't reach anywhere else''
Response to the iab fact above
We may be known as a nation of couch potatoes, but it seems that Britons are grasping the 21st century with both hands: we now spend more time watching the web than watching television, according to internet giant Google.
A survey conducted on behalf of the search engine found that the average Briton spends around 164 minutes online every day, compared with 148 minutes watching television. That is equivalent to 41 days a year spent surfing the web: more than almost any other activity apart from sleeping and working.
Television addiction has been Britain's national pastime for years, but experts agree that viewers around the country are increasingly switching on their computer screens instead of their TV sets. And it is a phenomenon that is set to grow, with two thirds of respondents in the Google survey saying that they had increased the time spent online in the last year.
"This is not a changing of the guard," said Richard Gregory of Google UK, "but it does show how people think about the place the internet has in their lives."
The research was conducted with a weighted sample of 1,100 people around the country, who were asked to estimate how long they spent on a number of different activities.
Written by Bobby Johnson - technology correspondant for The Guardian
Social Networking
Social networking sites may be a useful Internet Advertising tool, as a study has suggested it can help drive surfers towards online retail shops.
According to figures from Hitwise, hugely popular sites such as Facebook and MySpace are contributing to higher visitor numbers at internet stores.
Major web retailers were found to have benefited the most; with eBay claiming that 31.4 per cent of its hits came directly from a social network website.
Hitwise's research director Robin Goad said: "In terms of internet visits, social networking has grown by over 70 per cent in the UK since last Christmas and it is starting to have a serious impact on many different types of website."
Internet advertisers may be able to tap into the phenomenon of social networks by engaging with the site, connecting with its users and building links to its product pages on the network.
The rewards for doing so could be huge as retail revenue prompted by social network sites is predicted by Datamonitor to hit £95 million in the UK this year.
'Taken from directraffic.org'
Personally i agree that social networking must be influencing online retail as recently there has been a substabtial interest in social networking recently worldwide.
Response to the iab fact above
We may be known as a nation of couch potatoes, but it seems that Britons are grasping the 21st century with both hands: we now spend more time watching the web than watching television, according to internet giant Google.
A survey conducted on behalf of the search engine found that the average Briton spends around 164 minutes online every day, compared with 148 minutes watching television. That is equivalent to 41 days a year spent surfing the web: more than almost any other activity apart from sleeping and working.
Television addiction has been Britain's national pastime for years, but experts agree that viewers around the country are increasingly switching on their computer screens instead of their TV sets. And it is a phenomenon that is set to grow, with two thirds of respondents in the Google survey saying that they had increased the time spent online in the last year.
"This is not a changing of the guard," said Richard Gregory of Google UK, "but it does show how people think about the place the internet has in their lives."
The research was conducted with a weighted sample of 1,100 people around the country, who were asked to estimate how long they spent on a number of different activities.
Written by Bobby Johnson - technology correspondant for The Guardian
Social Networking
Social networking sites may be a useful Internet Advertising tool, as a study has suggested it can help drive surfers towards online retail shops.
According to figures from Hitwise, hugely popular sites such as Facebook and MySpace are contributing to higher visitor numbers at internet stores.
Major web retailers were found to have benefited the most; with eBay claiming that 31.4 per cent of its hits came directly from a social network website.
Hitwise's research director Robin Goad said: "In terms of internet visits, social networking has grown by over 70 per cent in the UK since last Christmas and it is starting to have a serious impact on many different types of website."
Internet advertisers may be able to tap into the phenomenon of social networks by engaging with the site, connecting with its users and building links to its product pages on the network.
The rewards for doing so could be huge as retail revenue prompted by social network sites is predicted by Datamonitor to hit £95 million in the UK this year.
'Taken from directraffic.org'
Personally i agree that social networking must be influencing online retail as recently there has been a substabtial interest in social networking recently worldwide.
Thursday, November 1, 2007
ADVERTS
IS internet advertising now becoming the main source of reaching the consumer market?
organisations such as the Internet Advertising Bureau (IAB) definately think so as they argue that there are less of todays society watching the television as they are being stimulated bt the more interactive internet.
But as we know to succesfully market a product, the producer needs to infiltrate the market with advertising campaigns to succesfully saturate the market with the product to create a positive turnover. So the internet is apparently the new succesful form of this technique where as ten years ago television would of been the answer! personally i agree; maybe we will see advertising on the box in the front room suddenly evaporating and therefore channels such as channel 4 that survive on the econimcal conveiniece of having adverts. So the BBC will be the main supplier, probally but on the flip side are we actually going to miss those exceptionally dreadful reality TV shows such as BB (Big Brother) that we continously put up with year after year. Possibly the growth of internet ADs will just cut programs like that off the air doing us all a massive favour!!! One would like to think so anyway. The IAB are supplying us the facts on the topic in newspapers etc. so when will the rumour from the newspapers become true; or not like most things newspapers preech to us about?
organisations such as the Internet Advertising Bureau (IAB) definately think so as they argue that there are less of todays society watching the television as they are being stimulated bt the more interactive internet.
But as we know to succesfully market a product, the producer needs to infiltrate the market with advertising campaigns to succesfully saturate the market with the product to create a positive turnover. So the internet is apparently the new succesful form of this technique where as ten years ago television would of been the answer! personally i agree; maybe we will see advertising on the box in the front room suddenly evaporating and therefore channels such as channel 4 that survive on the econimcal conveiniece of having adverts. So the BBC will be the main supplier, probally but on the flip side are we actually going to miss those exceptionally dreadful reality TV shows such as BB (Big Brother) that we continously put up with year after year. Possibly the growth of internet ADs will just cut programs like that off the air doing us all a massive favour!!! One would like to think so anyway. The IAB are supplying us the facts on the topic in newspapers etc. so when will the rumour from the newspapers become true; or not like most things newspapers preech to us about?
Friday, October 12, 2007
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